Branding & Messaging,
Branding & Messaging,
Marketing, Product & Technology Executive
Over 25 years of experience building successful customer-focused brands for tech-centric companies and building long-term marketing plans to attain strategic imperatives. Zane’s passion for branding and driving demand through modern marketing technology tactics and methodologies has fueled his success to date. He is recognized within the industry for building strong brands, driving revenue, improving ROI, and exceeding sales goals. He uses compelling analytical insights to build horizontal and vertical commitment to strategic imperatives, and executes resulting plans end-to-end.
Currently Vice President of Marketing at Qrvey headquartered in the D.C. area, Zane has also held executive positions at Ecrion Software, Embarcadero Technologies, Autoweb and Kelley Blue Book.
Core Professional Competencies
Creating an end-to-end online strategy that unites marketing across channels while reaching the right segments with the right message at the right time.
Branding & Messaging
Communicating the value proposition in a way that makes buyers relate by inspiring, persuading, motivating, and ultimately converting them.
Traffic & Awareness
Marketing strategically across multiple channels to maximize reach and create a reliable sales pipeline in an efficient manner.
Bringing in qualified, in-market leads that convert by tying the marketing strategy to advanced analytics to create actionable insight.
Reputation & Relationships
Focusing on customer engagement to improve marketing reach and ROI, resulting in greater brand awareness, making it easier to attract new customers.
Understand and communicating with the customer leads to an improved product, more efficient development, increased sales, and higher retention.
What People are Saying
Degrees and Certifications
Cornell University – Johnson Graduate School of Management
Massachusetts Institute of Technology (MIT)
California State University, Fresno
B.S. in Business Administration/Marketing
Roles and Accomplishments
Recruited to drive branding and demand of a leading cyber security company headquartered in the U.K. Responsible for branding, positioning and messaging strategies, creative direction, and top and bottom-line growth.
Brought in by the CEO to transition the company from an SMB document production tool to an enterprise-level communications and engagement platform. Responsible for branding, positioning and messaging strategies, creative direction, and top and bottom-line growth.
Retained to evaluate and make recommendations on a digital acquisition target for an S&P 500 company. Analyzed existing marketing and acquisition processes with an eye toward sustainability, unique strengths, weaknesses and overall risk. Evaluated lead generation capabilities across channels against industry averages and participated in the creation of a forecasting model based on historic trends, channel mix, and optimization assumptions for the blended enterprise.
Developed an integrated digital marketing strategy for the largest safety, environmental and health engineering company in Brazil. Analyzed existing lead generation activities and results, as well as the competitive landscape, and developed a go-forward strategy consisting of a mix of earned, owned and paid media with an emphasis on maximizing efficiency and increasing market presence.
Recruited to build branding and drive sales for a leading B2B SaaS CRM in the nonprofit space. Worked directly with the CEO, VP of Sales and VP of Product to maximize results.
Retained by COO to lead digital and product marketing for U.S. and international markets. Drove growth that directly led to the company's $425 million acquisition by Idera Software.
Led the product, development, analytics and marketing teams for B2B and B2C products. Directly accountable for demand generation, conversion, ad publishing and lead revenue targets (full P&L responsibility).
Managed all digital product revenue streams, including the kbb.com website, vehicle valuations, ad sales, SEM and SEO. Direct P&L responsibility for all digital-related revenue sources. Communicated results directly to the CEO and CFO.
Managed teams responsible for revenue generation for local.com, the 4th largest local search engine.