Today, we’re going back to the basics. Sometimes it takes a little refresher to get back on track. Ages ago, buyers were less sophisticated. You could make outrageous claims, play fast and loose with the facts, and convince a steady stream of customers to buy your product. Not anymore. To win over today’s customers, you […]
The pandemic has changed the face of B2B marketing. Getting the attention of remote employees has become more difficult, and as a result, offline channels such as direct mail and telemarketing have all but gone away. As the pandemic wanes, will these channels return, or will marketing as we know it be forever changed? What […]
What is Content Amplification? The core concept of content amplification is to take a given piece of content and maximize its value by repurposing the content in multiple formats, while distributing it across multiple channels. Consider as an example an eBook consisting of 10 chapters. Traditionally, marketers might publish the eBook to their site, and […]
I see a lot of people talking about how to manage successful content marketing campaigns, or tips to improve or best tools for success. But not everyone can be on top. Some people are perfectly content to live life at the bottom. With that in mind, I’ve assembled seven sure-fire ways to make sure you […]
Content marketing is all the rage. Three years ago, few had even heard of the term, now go to any marketing seminar and you’ll like hear about nothing else. In this crowded space, you need something to make your content stand out.
According to Marc Pritchard, Procter & Gamble’s global brand building officer, “…the era of digital marketing is over. It’s almost dead.” Good to know. Thanks. Everybody pack up and go home. Don’t forget to turn out the lights on the way out…