Category Archives: Marketing

The End of COVID: Digital B2B Marketing in a Post-Pandemic World

The pandemic has changed the face of B2B marketing. Getting the attention of remote employees has become more difficult, and as a result, offline channels such as direct mail and telemarketing have all but gone away. As the pandemic wanes, will these channels return, or will marketing as we know it be forever changed? What […]

The Importance of Content Amplification in Marketing

What is Content Amplification? The core concept of content amplification is to take a given piece of content and maximize its value by repurposing the content in multiple formats, while distributing it across multiple channels. Consider as an example an eBook consisting of 10 chapters. Traditionally, marketers might publish the eBook to their site, and […]

7 Sure-Fire Ways to Fail at Content Marketing

I see a lot of people talking about how to manage successful content marketing campaigns, or tips to improve or best tools for success. But not everyone can be on top. Some people are perfectly content to live life at the bottom. With that in mind, I’ve assembled seven sure-fire ways to make sure you […]