Today, we’re going back to the basics. Sometimes it takes a little refresher to get back on track. Ages ago, buyers were less sophisticated. You could make outrageous claims, play fast and loose with the facts, and convince a steady stream of customers to buy your product. Not anymore. To win over today’s customers, you […]
Category Archives: B2B
23
Aug
Aug
The pandemic has changed the face of B2B marketing. Getting the attention of remote employees has become more difficult, and as a result, offline channels such as direct mail and telemarketing have all but gone away. As the pandemic wanes, will these channels return, or will marketing as we know it be forever changed? What […]