May
Introduction Digital marketing is evolving at an accelerating rate, increasing the need to understand your customer journey. This journey (i.e. the path customers take from first awareness to the final purchase decision) is critical for effectively tailoring your marketing efforts. Traditionally, this has been a static, manual process dependent on marketer insights and past data. […]
May
Introduction: Advancements in Artificial Intelligence (AI) are driving rapid changes in marketing methodologies. The ability of AI to refine messaging and optimize customer engagement is undeniable. For marketers aiming to stay at the forefront of innovation and efficiency, understanding and implementing AI-driven strategies, particularly in the realm of creating effective prompts, is essential. AI’s Role […]
Aug
Today, we’re going back to the basics. Sometimes it takes a little refresher to get back on track. Ages ago, buyers were less sophisticated. You could make outrageous claims, play fast and loose with the facts, and convince a steady stream of customers to buy your product. Not anymore. To win over today’s customers, you […]
Aug
The pandemic has changed the face of B2B marketing. Getting the attention of remote employees has become more difficult, and as a result, offline channels such as direct mail and telemarketing have all but gone away. As the pandemic wanes, will these channels return, or will marketing as we know it be forever changed? What […]
Aug
What is Content Amplification? The core concept of content amplification is to take a given piece of content and maximize its value by repurposing the content in multiple formats, while distributing it across multiple channels. Consider as an example an eBook consisting of 10 chapters. Traditionally, marketers might publish the eBook to their site, and […]
Jan
I see a lot of people talking about how to manage successful content marketing campaigns, or tips to improve or best tools for success. But not everyone can be on top. Some people are perfectly content to live life at the bottom. With that in mind, I’ve assembled seven sure-fire ways to make sure you […]
Dec
Content marketing has become the cornerstone of modern marketing strategies. Just a few years ago, the term was relatively obscure, but today, it dominates discussions at every marketing seminar. In such a saturated landscape, making your content stand out is imperative. Here are five strategies to elevate your content marketing efforts and differentiate yourself from […]