I see a lot of people talking about how to manage successful content marketing campaigns, or tips to improve or best tools for success. But not everyone can be on top. Some people are perfectly content to live life at the bottom. With that in mind, I’ve assembled seven sure-fire ways to make sure you […]
Content marketing is all the rage. Three years ago, few had even heard of the term, now go to any marketing seminar and you’ll like hear about nothing else. In this crowded space, you need something to make your content stand out.
Last month, Facebook blogged a post that sent a shudder down many a Marketer’s spine. Beginning in January, Facebook users will see a reduction in “Overly Promotional” page posts in their news feed. Let’s look at this and see what this really means to the average Marketer.
Good user experience design strives to meet the needs of the user in an easy and frictionless manner. The software should not only be functional, but simple and intuitive to use as well.
According to Marc Pritchard, Procter & Gamble’s global brand building officer, “…the era of digital marketing is over. It’s almost dead.” Good to know. Thanks. Everybody pack up and go home. Don’t forget to turn out the lights on the way out…
The key element of building any website or piece of software is the user experience, but this is often completely overlooked by the developer, or added in as an afterthought at the end. This is actually the opposite of how it should work. A good user experience will almost always win out over the best […]