Author Archives: Zane Rathwick

Building Momentum with Flywheel Marketing

Successful companies are always on the lookout for new strategies to fuel growth and stay ahead. Traditional marketing and sales models, like the funnel, have been the go-to methods for attracting and converting customers, but these models often treat the customer journey as a straight line that ends with the sale, ignoring the ongoing relationship […]

Artificial Intelligence in Customer Journey Mapping: Mastering Consumer Insights

Introduction Digital marketing is evolving at an accelerating rate, increasing the need to understand your customer journey. This journey (i.e. the path customers take from first awareness to the final purchase decision) is critical for effectively tailoring your marketing efforts. Traditionally, this has been a static, manual process dependent on marketer insights and past data. […]

Unleashing AI’s Potential: Elevating Marketing through Effective Prompts

Introduction: Advancements in Artificial Intelligence (AI) are driving rapid changes in marketing methodologies. The ability of AI to refine messaging and optimize customer engagement is undeniable. For marketers aiming to stay at the forefront of innovation and efficiency, understanding and implementing AI-driven strategies, particularly in the realm of creating effective prompts, is essential. AI’s Role […]

The Importance of Content Amplification in Marketing

What is Content Amplification? The core concept of content amplification is to take a given piece of content and maximize its value by repurposing the content in multiple formats, while distributing it across multiple channels. Consider as an example an eBook consisting of 10 chapters. Traditionally, marketers might publish the eBook to their site, and […]

5 Ways to Make Your Content Marketing Stand Out

Content marketing has become the cornerstone of modern marketing strategies. Just a few years ago, the term was relatively obscure, but today, it dominates discussions at every marketing seminar. In such a saturated landscape, making your content stand out is imperative. Here are five strategies to elevate your content marketing efforts and differentiate yourself from […]