Zane Rathwick is a seasoned marketing executive with a strong bias for movement and a healthy suspicion of stale playbooks. Having served in senior marketing leadership roles at multiple SaaS companies, he’s spent his career on the front lines, helping to scale demand, sharpen positioning, and modernize go-to-market strategies for organizations at every stage—from nimble startups finding their first traction, through rapid growth and acquisitions, all the way to major public launches and beyond. Wherever he’s gone, Zane has applied one simple, unwavering principle: marketing should get smarter as it moves, not just after the fact.